Many businesses are increasingly utilizing Facebook not just to communicate with their consumers, but also to get closer to their business objectives. A Facebook page may be a fantastic method to promote your products and services.
Businesses may utilize Pages to provide information, change their status, promote new products and events, and, perhaps most significantly, engage with their Social media followers.
While creating a basic business page is as simple as clicking a button and entering business information as requested, we’ll go through steps extensively on how to construct a Facebook business page to make it an even more successful marketing tool.
1). Log In to Facebook & Click Create a New Page
Facebook business pages are made using your personal Facebook account, therefore you must first log in to your personal Facebook account (or create one if you don’t already have one). Then, on the right-hand side, locate and click the “ “ button.
A drop-down menu will be displayed. Select the option, “Page,” to create your Facebook Business Page
2). Enter Your Business Information
Input your basic business information on the following screen, including your page name (typically your business name), category, and a brief description of your firm. For example, if you pick “Clothing,” you will be presented with a list of similar alternatives to choose from. When you’re finished, go to the bottom of the screen and click the “Create Page” button.
3). Upload Your Profile Picture & Cover Photo
After that, add a profile image and a cover photo. The majority of companies use their logos as profile images, but you may use any photo that reflects your company and brand. Check that the image is not chopped off and that it is clear. When you’re finished, go to the bottom and click the “Save” button.
After that, consider uploading a cover photo. Make sure your cover photo is visually engaging and accurately represents your company. The cover photo, like private Facebook accounts, is the picture shown at the top of the Facebook Business Page. The cover photo should be at least 400 pixels wide and 150 pixels tall. Use Canva to create your cover photo to prevent size concerns. It’s completely free to use and comes with hundreds of pre-designed themes to help you quickly create your cover photo.
4). Add Relevant Information & Customize Your Business Page
Next, fill up the material on your Facebook business profile with more information about your firm, its operations, and what it provides. To begin, scroll down to the “Add More Information” section and click the corresponding “Get Started” option.
This is where you provide information that tells readers more about your company, such as how to contact you and your products, services, or menu. Make sure to fill out all parts, as this may be a potential customer’s initial point of contact with your company.
Enter any pertinent information, such as your company’s website URL, hours of operation, address and directions (if you have a physical store, office, or location), and primary contact information. Finally, make sure you include relevant call-to-action (CTA) buttons and integrations for page visitors to connect with your business, which might range from your customer relationship management system, such as Zoho, to email marketing, such as Mailchimp, or your online shop, if you’re using Shopify.
Because of the authority of Facebook’s domain, it’s not uncommon for a company’s Facebook page to rank better on organic searches than its website. In this sense, it is critical to fill out all facts because this might be a potential customer’s initial point of contact with your company.
Add a Button
After you’ve filled out all of the necessary information in your business’s Facebook account, you’ll need to attach a link to your Page. This button will appear underneath your cover image in the upper right-hand corner of your Page. It serves as your Page’s call-to-action (CTA), and it’s entirely free to use. Making sure the CTA is relevant to your organization will help generate leads and, as a result, improve revenue. Simply select the “blue “+ Add a Button” option on the left side of your Page, right below the cover picture, to execute this.
After that, there will be a drop-down menu from which you can choose the appropriate one for your requirements. A salon or hair salon, for example, may choose the Book with You choice, but a firm that sells items may prefer the Shop option.
Customize Tabs
Facebook business pages may be configured to incorporate several tabs or menu choices on the page’s left-hand side. You may choose which tabs appear by altering the template of your company page or updating tabs individually.
To do so, go to your business page, click the “More” icon, and then pick “Edit Tabs” from the alternatives. On the next screen, you may edit your template and select which tabs to display on your website by using the on/off toggle for each tab.
Tabs allow you to organize and share photographs, videos, announcements, and other interesting stuff about your company. They also provide extra opportunities for page visitors to interact with your company, such as submitting a review or joining a group.
5). Promote Your Business Page
It’s time to put your new Facebook business page to use now that you’ve made it. You’ll need to advertise it in order to do this. There are several methods for getting your company page out there and accessible online.
You may market your page in a variety of methods, and you should utilize them all together for the best results. Here are a few ideas for how to advertise a Facebook business page:
- Share it on your other social media platforms (e.g., Twitter, Instagram, Pinterest, and so on)
- Include a link to it on your company’s website.
- Put it in your professional email signature as a social connection.
- Connect your business’s Instagram account (or create one and link them)
- Connect your Facebook business page with Google My Business Page.
- Include a link to your Facebook business page on all of your online business directories
- Connect and interact with relevant Facebook groups and individuals.
- Post shareable material so that your page followers will interact with and share your updates.
The establishment of a Facebook business page is only the first step in utilizing Facebook to advertise your business. Following that, you must actively interact on Facebook in order to market your Page and grow your following.
